Brigit’s Bakery London Bus: an Innovative Business Model
Brigit’s Bakery London Bus is a unique and cost-effective way for small businesses to get exposure and increase their sales. Founded in 2015, the bakery bus brings freshly-baked goods to key shopping districts, festivals, and corporate events around London. This novel business model has led to considerable success for Brigit’s Bakery, which has grown to become one of the largest family-run businesses in the city.
At the heart of Brigit’s Bakery’s success lies an innovative combination of digital and traditional marketing. Brigit’s Bakery makes use of social media, digital signage, and local radio spots to ensure maximum exposure for its business. This is key for any business, and it’s an especially innovative approach for a traditional bakery. Traditional bakeries don’t usually target a younger, tech-savvy demographic, but Brigit’s Bakery does.
Brigit’s Bakery not only uses digital and traditional marketing, but also leverages the power of word-of-mouth. People are drawn to the novelty of a bakery on a bus and the customer experience is remarkable. No matter how small or large the event, customers can expect fast service, delicious treats, and friendly, efficient staff. This level of customer service, which is often hard to find in larger bakeries, has earned Brigit’s Bakery loyal customers and lots of positive reviews.
The business model of Brigit’s Bakery takes into account the current trends and needs of customers. It’s a cost-effective way to deliver fresh, affordable food to areas of London where people are often on the go. The bakery bus also fits the unique needs of corporate customers that don’t have the time or budget for sweets or snacks delivered from a classic brick-and-mortar bakery. Finally, Brigit’s Bakery makes these baked goods available to large events, festivals, and gatherings that need something on-site and fresh.
The success of Brigit’s Bakery speaks for itself. In a short space of time, the business has grown to become one of the most popular bakeries in London. They have gained a devoted following due to their unique baking approach and their commitment to providing fresh products with excellent customer service. As a result, the annual turnover of Brigit’s Bakery has more than tripled in the last three years, topping more than a million pounds in 2018.
Brigit’s Bakery is proof that what seems like a traditional business model can, with the right innovative elements, become a very successful operation. Its innovative use of technology as well as its commitment to customer service has enabled the bakery to become one of the most popular businesses in London. Brigit’s Bakery London Bus is a great example for any entrepreneur or investor looking to make their mark in the modern business world.
